Wednesday, May 6, 2020

Essay on What Size Washer and Dryer Fit Your Lifestyle

1. Efficiency – The machines need to function at a standard or above level while helping consumers to keep water and energy use at a minimum. This keeps costs down and also decreases the environmental footprint of the machines. Within this category, consumers appreciate the ability to set a timer so that their clothes can be washed or dried at off-peak times. They can set a timer for 2am if they would like to, so that their water and electricity use is less expensive than it would be otherwise. (Where did this info come from?) 2. Durability – This attribute speaks to the ability of the machines to last and to stand up to regular use by consumers. This attribute is important across the board and would certainly speak to consumers with†¦show more content†¦(Where did you get this information?) 5. Capacity- This refers to the size of the tub. For best cleaning results, it is important that the amount of laundry placed in the tub has sufficient room to move about. A large machine is rated at roughly 2 to 2-1/2 cubic feet, an extra-large machine at 2-1/2 to 3 cubic feet, and a super-large at approximately 3 to 3-1/2 cubic feet. Unless you are washing and drying bulky items like comforter and ski parkas, figure on a 10-12 pound maximum load for large-capacity machines and 14 pounds or so for extra-large and super-large ones. These are all factors in determining capacity requirements and the potential wash and dry frequency. Larger capacity equates to less loads. (http://washingmachinereview.com) Improper citation. 6. Model design - High Efficiency Front-Load, High Efficiency Top-Load and Traditional Front or Top-Load. Washers-HE front-load machines use less water and energy than top-loaders and usually offer more capacity. HE top-load machines also use less water and energy than a traditional machine. Since they have no agitator, there is more room in the wash basket for large items. Top load or traditional machines sits vertically in the machine and has an agitator in the middle that churns the water and clothes together, forcing water through the items. It drains, refills with clean water, and agitates again, drains, rinses and spins.Show MoreRelatedDesign Your New Home Essay1471 Words   |  6 PagesHow NOT to Design Your New Home Research almost any how-to topic, and you’ll find limitless information on how to do it. That’s thanks to the great information highway known as the internet. You’ll find far less, however — online or anywhere — on how NOT to tackle a how-to topic. If it exists, it’s usually tacked on at the end of a post, article or video, or couched as â€Å"tips.† Since there are few greater how-to undertakings than buying, planning and designing a new custom home, we’d thought we’dRead MoreWhen My Cats Should Be Destroyed2207 Words   |  9 Pagesin the living room just to keep tabs on my cats. 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Bahrain Essay Example For Students

Bahrain Essay Table of ContentsSection PageHistory 3 Cultural and Societal 5Education 10Business Climate 12Government and Military 16OVERVIEW OF BAHRAINHistory of BahrainBahrain was once part of the ancient civilization of Dilmun and served as an important link in trade routes between Sumeria and the Indus Valley as much as 5000 years ago. Since the late 18th century Bahrain has been governed by the Al-Khalifa family, which created close ties to Britain by signing the General Treaty of Peace in 1820. A binding treaty of protection, known as the Perpetual Truce of Peace and Friendship, was concluded in 1861 and further revised in 1892 and 1951. This treaty was similar to those entered into by the British Government with the other Persian Gulp principalities. It specified that the ruler could not dispose of any of his territory except to the United Kingdom and could not enter into relationships with any foreign government other than the United Kingdom without British consent. The British promise to protect Bahrain from all aggression by sea and to lend support in case of land attack. After World War II, Bahrain became the center for British administration of treaty obligations in the lower Persian Gulf. In 1968, when the British Government announced its decision (reaffirmed in March 1971) to end the treaty relationships with the Persian Gulf sheikdoms, Bahrain joined the other eight states (Qatar and the seven Trucial Sheikhdoms, which are now called the United Arab Emirates) under British protection in an effort to form a union of Arab emirates. By mid-1971, however, the nine sheikhdoms still had not agreed on terms of union. Accordingly, Bahrain sought independence as a separate entity and became fully independent on August 15, 1971, as the State of Bahrain. Cultural and SocietalTo truly understand the society and culture of Bahrain it is necessary to know what it is based on. Society and culture in Bahrain is based on Islamic religious beliefs. These beliefs are not only the moral standards for the country, but they are also the legal standards for all commerce, criminal, civil, and political codes. From a western standpoint this can be very confusing and different to comprehend. To alleviate some confusion the following is a small summary of Islamic beliefs. The following is by no means a complete summary and many beliefs, laws, and other religious criteria has been left out for expediencies sake. IslamOne of Islam’s literal meanings is the â€Å"True Religion†. An Islamic follower, or Muslim, believes that all people practice Islam even though they do not acknowledge it. They claim that their God, Allah, is the same as the Jewish and Christian God Ellohim. Their religion was founded near the sixth century by a cleric named Muhammad (Please note that his name is spelled many different ways and this is the one chosen for this report). Muhammad claimed to have had revelations from Allah dictating how a follower of Islam should act. Since those days sixth century Islamic morals have dominated the Middle East. This can be very confusing for a westerner at first. Instead of being just part of life, as many people view religion in the west, Islamic followers believe it is everything to them. Based on its linguistic origin, the Arabic word Islam means to achieve peacepeace with God, peace within oneself, and peace with the creations of God through submission to God and commitment to His guidance. Islam is not a new religion but the final culmination and fulfillment of the same basic truth that God revealed through all His prophets to every people. For a fifth of the worlds population, Islam is not just a personal religion but a complete way of living. Over a billion people from all races, nationalities and cultures across the globe are Muslimfrom the rice farms of Indonesia to the deserts in the heart of Africa; from the skyscrapers of New York to the Bedouin tents in Arabia. Only 18% of Muslims live in the Arab world; a fifth are found in Sub-Saharan Africa; and the worlds largest Muslim com munity is in Indonesia. Substantial parts of Asia are Muslim, while significant minorities are to be found in the Central Asian Republics, India, China, North and South America, Eastern and Western Europe. Muslims believe in the One, Unique, Incomparable, Merciful Godthe Sole Creator, Sustainer and Cherisher of the Universe; in the Angels created by Him; in the Prophets through whom His revelations were brought to humankind; in the Day of Judgment and in individual accountability for actions; in Gods complete authority over destiny, be it good or bad; and in life after death. What do they believe in?Muslims believe that God sent his messengers and prophets to all people beginning with Adam (Adam) and including Noah (Nuh), Abraham (Ibrahim), Lot (Lut), Ishmael (Ismail), Isaac (Ishaq), Jacob (Yaqub), Joseph (Yusuf), Job (Ayb), Moses (Musa), Aaron (Harun), David (Dawud), Solomon (Sulayman), Elias (Ilyas), Jonah (Yunus), John the Baptist (Yahya), and Jesus (Isa); peace be upon them all. Gods final message to humanity, a reconfirmation of the eternal message and a summing up of all that has gone before, was revealed to the Last Prophet Muhammad (peace be upon him) through the Archangel Gabr iel. One becomes a Muslim by believing and proclaiming that There is none worthy of worship except God, and that Muhammad is the Messenger of God. By this declaration the believer announces his or her faith in all Gods messengers, and the Scriptures (in their pristine original form) that these messengers brought. What effect did Islam have on the world?The Muslim community expanded rapidly after the Prophets death. Within a few decades, the territory under Muslim rule had extended onto three continentsAsia, Africa and Europe. Over the next few centuries this Empire continued to expand and Islam gradually became the chosen faith of the majority of its inhabitants. Among the reasons for the rapid and peaceful spread of Islam was the simplicity of its doctrineIslam calls for faith in only One God worthy of worship. Islam also repeatedly instructs human beings to use their powers of intelligence and observation. As Muslim civilization developed, it absorbed the heritage of ancient civil izations like Egypt, Persia and Greece, whose learning was preserved in the libraries and with the scholars of its cities. Some Muslim scholars turned their attention to these centers of learning and sought to acquaint themselves with the knowledge taught and cultivated in them. They, therefore, set about with a concerted effort to translate the philosophical and scientific works available to them, not only from the Greek and Syriac languages (the languages of eastern Christian scholars), but also from Pahlavi, the scholarly language of pre-Islamic Persia, and even from Sanskrit, an ancient Indian language. Most of the important philosophical and scientific works of Aristotle; much of Plato and the Pythagorean school; and the major works of Greek astronomy, mathematics and medicine such as the Almagest of Ptolemy, the Elements of Euclid, and the works of Hippocrates and Galen, were all rendered into Arabic. Furthermore, important works of astronomy, mathematics, and medicine were tr anslated from Pahlavi and Sanskrit. As a result, Arabic became the most important scientific language of the world for many centuries and the depository of much of the wisdom and the sciences of antiquity. The achievement of scholars working in the Islamic tradition went far beyond translation and preservation of ancient learning. These scholars built upon and developed the ancient heritage before passing it on to the West. Muslims excelled in art, architecture, astronomy, geography, history, language, literature, medicine, mathematics, and physics. Many crucial systems such as algebra, the Arabic numerals, and the very concept of the zero (vital to the advancement of mathematics), were formulated by Muslim scholars and shared with medieval Europe. Sophisticated instruments that would make possible the later European voyages of discovery were invented or developed, including the astrolabe, the quadrant and navigational charts and maps. What does this mean?This means that when a west erner enters an Islamic nation they are going to face some new ordeals. Here are a few of the differences from western culture:? Hospitality- Hospitality is very different in Bahrain than a westerner might be used to. You can walk down the street, and if you are hungry more often than not you can find someone willing to take you to their house and fix a meal for you, and if you happen to know the person at all it will be free. This also works for when you have no place to stay. Sometimes they will let you stay at their house with their family. Nuclear Weapons And Their Hazards EssayThe government is responsible for and unprecedented series of industrial development and employment initiatives. These initiatives have been further strengthened and enhanced by legislation allowing 100% foreign ownership to onshore companies and a more equitable agency law. The government has also encouraged private sector investment by maintaining its commitment to zero taxes on corporate and personal income. There would be no world-class multinational company to consider a major investment anywhere unless the infrastructure was in place. Bahrain has easy access to an enormous regional market through an excellent road system and a causeway linking Bahrain with eastern Saudi Arabia. The island state has become the international financial services capital of the Middle East. Most major Arab financial institutions have offices in Bahrain, as do many international banks, branches of foreign insurance companies and exempt companies trading offshore. The country is also an international and regional wholesale inter-bank money market centered on its offshore banking sector, which was first established in 1975 with assets equaling $70 million US dollars. Bahrain has a firm but flexible regulatory environment, directed by the Bahrain Monetary Agency. The Bahraini dinar is freely convertible and stable currency, firmly linked to the US dollar. Bahrain has also had mostly a consistent stock exchange in recent years. The gross volume of shares increased from 62 million in 1989 to nearly 400 million in 1993. Servicing the financial and business sectors is a digital telecommunication system as advanced as any in the world. Services include exclusive private channels, access to international databases and the Internet plus specially developed communication systems for bank treasury options. Recently there has been a major push to attract information technology companies. World class computer and software companies such as Silicon Graphics and Digital Equipment have chosen Bahrain as their regional base for sales and support operations. By attracting such businesses and investment to Bahrain, the government can point to ten purpose-built industrial areas accommodating over 500 different manufacturing and service companies. Bahrain is a key player in world financial and banking services. Its strategic location between east and west time zones and its advanced digital telecommunications systems enable it to communicate with all financial and business centers during the day. The country is an international and regional wholesale interbank money market centered on its offshore banking sector. The offshore financial sector today has assets of some US $70 billion and the daily foreign exchange turnover of all Bahrain’s financial institutions totals some US $4 billion. International law firms, insurance companies, certified public accountants, management and public relations consultants, financial analysts, and advisers are all represented in the well-integrated services sector. This has of course stimulated the evolution of other related financial establishments including the Bahrain Stock Market, the money exchange sector, the real estate and construction business, and other commercial enterprises. Bahrain is home to some 90 commercial banks, investment houses and offshore banking units (OBUs). There are also over 50 representative offices, money and foreign exchange brokers, and about 60 local, foreign, and exempt insurance companies. Bahrain’s economy is estimated to be growing at a rate close to 5% with financial services now accounting for some 18 % of all economic activity. Banks are investing in major projects and lending at an ever-increasing pace to investors. The Bahrain Monetary Agency (BMA) is the force behind the moves to impro ve the already high reputation of Bahrain in banking circles. The BMA maintains sound reporting and accounting arrangements, which strictly adhere to the best international practice. It conforms to international standards in the area of supervision and focuses increasingly on the quality rather than the quantity of bank assets. Bahrain has never had to revoke a banking license and has avoided the severe losses, which have occurred in some other financial centers. Because no financial sector can ever be immune to external happenings, the BMA announced a Deposit Protection Scheme. Under this scheme, the commercial bank deposits of both residents and non-residents, in local or foreign currency, will be protected up to a prescribed level in the event of the liquidation of a bank operating in Bahrain. The concept of protection was further enhanced by issuing a regulation relating to the licensing, regulation and supervision of advisers providing investment and other financial advice in o r from Bahrain. This protects investors from the possibility of negligence or fraud. Economic prosperity both in Bahrain and the Gulf is now firmly established as a fact. Private sector growth and its future potential have been augmented as the government’s dominant role declines. Internationally, the investment community has become increasingly aware of the advantages of globalization and a sustained low inflationary growth. These factors will surely give a major impetus to the financial services sector and help Bahrain to sustain its place as the financial capital of the Middle East for many years to come. With a safe and cosmopolitan lifestyle and mature industrial infrastructure, with industrial incentives unique to the region, with its reputation as a banking center, with a legal system geared to protection of capital and with its strategic location, Bahrain offers itself as a premier Middle East investment location. Government in BahrainBahrain is a traditional monarchy. Members of the al-Khalifa family hold the majority of key government positions. The emir is a respected leader, and the royal family is generally well liked in spite of growing distrust in the Shiite community. The country employs the traditional Islamic administrative system of the majlis , which allows people to petition the emir directly. Bahrain has no legislature, political parties and elections are prohibited. Military in BahrainBahrain has several military branches: Ground Force, Navy, Air Force, Coast Guard, and Police Force. A male is eligible for the military at the age of 15-49. The availability of military manpower is 220,670. Bahrain spends $276.9 million on military forces annually, which is 4.5% of the GDP. Education

Sunday, April 19, 2020

Nordstrom How to Succeed by Selling Just One Shoe free essay sample

When going into the store they want to make sure that you are treated with â€Å"love† and respect. They refer to their business strategy as â€Å"greed through love†. â€Å"They have perfected the art of focusing on the right customers and giving them undivided attention. A salesperson will often continue the relationship with a customer for years. † Nordstrom’s salespeople treat you in a way that makes you feel important. They want you to feel as if you are their only customer, and their most important customers. As times have hanged, more consumers have gone toward self-service and Nordstrom’s hasn’t been afraid to go in that same direction. They now offer online shopping, as well as thru mail order catalogs. â€Å"The company now aims for a â€Å"seamless† shopping experience across all sales channels, whether mail order, online or in-store. † By making everything seamless they can continue to meet the high expectations that are set forth by the consumer that shop at Nordstrom’s. We will write a custom essay sample on Nordstrom: How to Succeed by Selling Just One Shoe or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A store that would fall at the opposite end of the continuum would be a factory outlet, or an off-price retailer, such as a Bob’s Discount Furniture, a TJ Maxx, or a Marshall’s.These stores sell items that couldn’t be sold off in regular stores, whether it be due to bankruptcy, cancelled orders, or defects. They aren’t known for the high quality merchandise or the high customer service level’s that Nordstrom is known for. Unlike Nordstrom’s, which allows you to return any item that you purchase, these stores generally operate with a â€Å"final sale policy† – once you purchase an item, it cannot be returned, regardless of the reason you may want to return it. 3. Analyze the six components of Nordstrom’s retailing mix to determine which have been the most important to the company’s success.Provide a detailed rationale. There are six components to the retailing mix – product, place, promotion, pricing, presentation and personnel. Nordstrom’s effectively uses each one of these components to contribute to its success. First, is product, which is the width and depth of the product assortment. This is the number of items displayed, and the quality of the items that are sold. By separating each item into different departments, Nordstrom’s is able to display the quality of its product in the best possible way. Second is place, the locations of the stores, and the hours in which the stores are open.This is where selective distribution comes into play. â€Å"Nordstrom has 157 stores in 27 states, but they plan to open 19 more by 2010, expanding into Boston, Ohio, and other untapped U. S. markets. † By limiting where Nordstrom’s are located, this allows them to maintain a superior product image, and charge a premium price for the products. The third component is promotion – the advertising, publicity and public relations. Nordstrom’s doesn’t rely on promotions as much as they do â€Å"word-of-mouth. † â€Å"This kind of word-of-mouth publicity means that Nordstrom spends much less on traditional advertising than its competitors do.And the stories told by satisfied customers are much more persuasive than an ad in the Sunday Paper. † One of the stories that are told in the article is of the customer service rep who sold the woman with one leg one shoe. Not only did the store gain a life-long customer from that experience, but that story may have driven in countless patrons to shop at Nordstrom’s after hearing this woman’s experience. A satisfied customer will on average tell 2 to 3 people about their experience. Those 2 to 3 people could generate 2 to 3 sales for the sales person, and those 2 people could each tell 2 people. Word-of-mouth can become very lucrative for the original sales person. The fourth component is price. With Nordstrom’s, this goes hand in hand with promotion. They sell their items at full price, believing that the price and quality of the items should speak for themselves. People should not go into the store expecting to get a great deal on an item, but more so to get a quality item. â€Å"We don’t rely on promotions, be it one-day sales, coupons, or ‘friends of friends’ sales. We think our regular pricing has to have integrity. † Nordstrom’s believes that people will treat themselves to a higher quality item, even if the price is higher.The fifth part of the marketing mix is presentation. This is the layout and the atmosphere of the location. Nordstrom’s has a â€Å"high-class† feel to their shops. They keep the merchandise in neat, uncluttered arrangements, making it easy for consumers to browse the products, and to find what they want. The knowledgeable, friendly salespeople also add to the atmosphere. The sixth and final part of the marketing mix is the personnel. It incorporates the customer services and personal selling aspects. This is the most important factor of the mix for Nordstrom’s. The salespeople are willing to go above and beyond for their customers.For example, the article tells a story of a salesperson who paid for a taxi to the airport with her own money so a customer who left their plane tickets in the store would not miss their flight. This is not something you’d expect from a store, and it is what put Nordstrom’s ahead of the pack in the customer service or personnel department. Patrick McCarthy, who was the first salesperson to generate $1 million in sales, is a great example of this. He kept handwritten notes on all of his 12,000 customers over the years. â€Å"Most companies are head experiences – bean counters are running them.When the heart is running them, it becomes exciting. † By putting their heart into their selling, the salespeople at Nordstrom’s are able to go above and beyond, creating a one-of-a-kind shopping experience for their customers. 4. Discuss the primary challenges Nordstrom faces in the current retail climate. One of the primary challenges that Nordstrom faces is changing with the times. People are changing how they want and need to shop. People no longer always need to go into the stores to do their shopping. Many consumers are now turning to online shopping.Stores are open 24/7 on the internet, something your average department store can’t do. Nordstrom’s direct President Jamie Nordstrom noticed that not all items a customer could purchase in the store were available online. This limited possible sales opportunities to the stores. Nordstrom’s needed to change not only where the items were available, but also how a customer could obtain the item. Jamie Nordstrom also noticed that if a customer purchased an item online, they were not able to return the item to the store. The inability to return to the item to the store challenged their generous return policy.This return policy is something that Nordstrom’s is known for. â€Å"Nordstrom is also known for its generous exchange policy. In a familiar story that has been forwarded around the internet for years, a man claims he was allowed to return snow tires, even though the store never sold auto parts. [†¦] Even though the company loses some money on returns, they believe it’s worth keeping customers coming back. † By adjusting their return policy, now allowing customers who purchase online to return items to the store, they are able to keep this standard and overcome a possible challenge. 5. Discuss how the competition has changed in recent years, along with consumer expectations. Competition and customer’s expectations have changed a lot in recent years. Full-service is not expected as much anymore because consumers have moved more toward self-service. Consumers are used to helping themselves with limited or no-help from sales people. This has driven competition from numerous on-line only retailers, such as Amazon. com. Consumers can also use online shopping to compare prices of different retailers to see where they are getting the best quality and the best price. Consumers do expect to find the same quality items in the retail stores as they do on the online sites. If a store is not nearby, but there is an item they wish to purchase, the customer needs the ability to order this item online. They also except that they will get the same high quality item shipped to them that they would get if they walked into a retail location and purchased the item. By expanding what they sell, and where they sell, Nordstrom’s can continue to profit and grow in the coming years. ? Gladin, S. (2003, January 01). How customer service works.

Sunday, March 15, 2020

buy custom Sun, Wind and Drain essay

buy custom Sun, Wind and Drain essay The article under consideration deals with the problems related to the use of solar energy in comparison to the conventional sources of energy in modern terms. The article is headlined Sun, Wind and Drain and has been published on The Economist website on June 26, 2014. The issues raised in the paper are of great importance to environmentalists, scientists, policymakers as well as everyone who is interested in the perspective use of alternative sources of energy. The article discusses the recent conception of assessment of benefits that are drawn from the use of particular source of energy which has been introduced by Charles Frank. According to it, the solar energy is considered to be the most expansive alternative to the conventional sources of energy and the most expansive way of reduction of gas-emissions and diminishing of green-house effect.As it has been mentioned, the article is based upon the newly introduced paper discussing the benefits of solar energy in comparison to the use of fuel or gas. The paper was headlined The Net Benefits of Low and No-carbon Electricity Technologies and written by Charles Frank.From the very beginning, the author asserts that the expenses of the government on the subsidizing of developments in the sphere of alternative energy sources are beyond the reasonable limits. At the same time, he states that even though we can calculate the costs needed for the production and use of solar energy, the cost of electricity is hard to assess as it depends upon the amount of fuel used, time of plant operations, costs of capital, etc. In order to calculate all of this, the economists have invented the term levelised costs which refers to both operational and capital expenses. However, this term keeps silent upon so-called intermittency costs. Indeed, the demand for electricity tends to increase every day, and it is often rather intense during the daytime. At the same time, wind energy largely depends on the weather; sometimes, there are calm days when no or little electricity is produced. The same way, solar energy is available only during the daytime. Therefore, I have now to agree with the author who states that even in case of costs equality, the value of electricity that is produced by alternative sources is lower than the one obtained from the conventional sources of energy.The article goes on discussing Franks approach to the estimation of benefits of each energy source. He asserts that the cheapest energy source that does not produce carbon emissions is nuclear power. However, building the plants producing it is rather expansive though it is still cheaper than the further development and construction of green-energy plants, since the unstable functioning of the latter due to the factors described above requires the preservation of the conventional sources of energy.The article ends up with conclusion that the most effective technology aimed at production of energy with zero emissions is nuclear power. The a uthor notes that whereas most of the developed countries still support the investigations in the field of alternative energy sources, the most pragmatic ones are investing money in building nuclear plants promising both gas emissions reduction and lower price for the decrease of green house effect. It is recommended to better focus upon the reduction of emissions than financing extremely expensive projects related to the elaboration of ways of alternative energy sources use. To some extent, I agree with the author since the perspective of a widespread use of solar or wind energy is still beyond the horizon, whereas nowadays we all face the negative effects of increased gas and fuel emissions. In my opinion, the problem of the latest is more urgent thus has to be addressed first. At the same time, states should focus upon elaboration of the less expensive alternatives for emissions reduction than the use of solar, wind, or other zero-carbon energy. Buy custom "Sun, Wind and Drain" essay

Thursday, February 27, 2020

Oedipus Essay Example | Topics and Well Written Essays - 250 words - 1

Oedipus - Essay Example The story takes a slight twist when the prophet Tiresias predicts a curse if Polynices is not buried and Antigon is not released. The king finally gives in, but this comes a bit late as when Polynices is being buried Haemon’s cry is being heard from the tomb, Antigon dies hanging on a noose (Petterson 18). The fate of Antigon could have been controlled by her in different ways. First, being aware of the king’s pride as evidenced by his willingness to defy even the gods, she should have not attempted to rebury Polynices. After knowing of the king’s plan to kill her, she should have fled till the king was dead. Thirdly when she was condemned to death, she should not have taken her life. Her death cannot be blamed on the curse because the curse had not yet been spelt. The major role she had that led to her fateful death was committing suicide. Petterson M. Oxford Guide to Plays: A-Z to 1000 best plays of world theatres. 2009. Web. July, 15 201

Tuesday, February 11, 2020

Obsessive-Complusive PD Essay Example | Topics and Well Written Essays - 1000 words

Obsessive-Complusive PD - Essay Example Most of their waking hours are spent in worrying about unwanted thoughts and mental images (Hyman & Pedrick, 2009, p.7). People suffering from obsessive-compulsive personality disorder are incapable of leading a normal life as their obsession draws most of their energy, and most of their actions are influenced by their obsessions. Hence, the only way to cure the Obsessive-compulsive disorder (OCD) is to manage the obsessive thoughts through different psychological therapies, as only by managing and understanding the nature of obsessive and compulsive thoughts can one manage the obsessive-compulsive behavior. Definition To understand OCD, it is important to define the words ‘obsession’ and ‘compulsion’. DSM-IV (1994) defines obsession as â€Å"persistent ideas, thoughts, impulses, or images that are experienced as intrusive and inappropriate and that cause marked anxiety or distress† (Jakes, 1996, p.6). DSM-IV (1994) defines compulsions as â€Å"the r epetitive behavior and mental acts† which are intended â€Å"to remove anxiety or distress and not to provide pleasure or gratification† (Jakes, 1996, p.6). Hence, according to DSM-IV (1994), OCD can be diagnosed when the excessiveness and the unreasonable nature of the obsessive and compulsive behavior and thoughts is realized by the people suffering from it (Jakes, 1996, p.6). ... To cure OCD, it is necessary to understand the cause of it. Nature Of OCD Researches in past 60 years have found that OCD is a disorder that depends on different factors (Pauls, Alsobrook, Goodman, Rasmussen & Leckman, 1995, p.76), and hence, it is not easy to reach the conclusion regarding its nature. Familial history was found to be factor in some cases of OCD, while in other cases, there was no evidence of familial history (Pauls et al., 1995, p.76). This shows that the basis of OCD is still controversial. It was widely believed that the genes are responsible for the OCD in human beings (Arnold & Richter, 2001, p. 1353). However, no specific genetic factor has been identified as responsible for OCD (Arnold & Richter, 2001, p. 1353). This led the researchers to believe that when the â€Å"underlying genetic susceptibility† interacts with the environmental risk factors, then it results in obsessive-compulsive behavior pattern and leads to development of OCD in that person (Ar nold & Richter, 2001, p. 1353). Hence, it is very necessary to detect the OCD as soon as the symptoms start appearing in a person. However, it has been found that most of the times, OCD goes undetected. OCD is not common in young children (Heyman, Fombonne, Simmons, Ford, Meltzer & Goodman, 2001, p.324). However, the rate of OCD in young adults in their puberty has been found to be increasing (Heyman et al., 2001, p.324). Hence, it is important to detect OCD early to manage it in behavior. Researches in many countries have revealed that one out of every forty people suffer from OCD (Hyman & Pedrick, 2009, p.17). OCD develops gradually in personality (Hyman & Pedrick, 2009, p.19). However, an unexpected distressing event in