Ergonomics Organizational Ergonomics Essay Example

Ergonomics Organizational Ergonomics Essay QUESTION 4. DICUSS ERGONOMICS. HOW IS ERGONOMICS RELATED TO QUALITY? Ergonomics is also known as human factors engineering. It is the study concerned with the understanding of the interactions among humans and other elements of a system, and the profession that applies theoretical principles, data and methods to design in order to optimize human well being and overall system performance. Ergonomics is the study of work in relation to the environment in which it is performed (the workplace) and those who perform it (workers). It is used to determine how the workplace can be designed or adapted to the worker in order to prevent a variety of health problems and to increase efficiency as well as quality of products and services. The study helps in understanding how work is done and how to work better towards quality improvement. Domains of Specialization Ergonomics denotes the science of work; it is a systems-oriented discipline, which now applies to all aspects of human activity. Ergonomists must have a broad understanding of the full scope of the discipline, taking into account the physical, cognitive, social, organizational, environmental and other relevant factors since domains of specialization represent deeper competencies in specific human attributes or characteristics of human interaction:- †¢Physical Ergonomics Physical ergonomics is concerned with human anatomical, anthropometric, physiological and biomechanical characteristics as they relate to physical activity. The relevant topics include working postures, materials handling, repetitive movements, work-related musculoskeletal disorders, workplace layout, safety and health. †¢Cognitive Ergonomics Cognitive ergonomics is concerned with mental processes, such as perception, memory, reasoning, and motor response, as they affect interactions among humans and other elements of a system. We will write a custom essay sample on Ergonomics Organizational Ergonomics specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Ergonomics Organizational Ergonomics specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Ergonomics Organizational Ergonomics specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The relevant topics include mental workload, decision-making, skilled performance, human-computer interaction, human reliability, work stress and training as these may relate to human-system design. †¢Organizational Ergonomics Organizational ergonomics is concerned with the optimization of sociotechnical systems, including their organizational structures, policies, and processes so as to id in quality improvement in every aspect of the organization. The relevant topics include communication amongst workers departments, crew resource management, work design, design of working times, teamwork, participatory design, community ergonomics, cooperative work, new work paradigms, organizational culture, virtual organizations, tele-work, and quality management.?

Edecel Applied Business Unit 11 Finance Task B Essay Example

Edecel Applied Business Unit 11 Finance Task B Essay Example Edecel Applied Business Unit 11 Finance Task B Essay Edecel Applied Business Unit 11 Finance Task B Essay Working Capital is the money used by the business to fund revenue expenditure; this is the day to day expenses. Day to day funds are needed in order to fund a business. The working capital would be used to buy resources such as raw materials, fuel, wages and fees etc. Working capital can also operating liquidity that is available to them. Working capital has two components which are; things owed (current liabilities) and things owned (current assets). They are used when calculating the working capital: WK = CA CL. If companys assets are less then their liabilities then this results in a bad working capital because they will not have enough cash in the business to pay current liabilities; and therefore will owe more then they own. This is why working capital is very important in order to run an efficient business. A business will have many current liabilities that they owe banks, people and other businesses. These can include things such as, bank overdrafts and bank loans which businesses would of borrowed from, these are common methods of borrowing money as it can be fairly easy for businesses to get loans and overdrafts. Credit Card debts are also common in businesses. A businesses liabilitys also includes accruals and these are something that businesses will owe and these are all the extra things such as electricity bills. Hire purchase, dividends proposed and trade credit will also fall within a businesses current liabilities. Businesses current assets are thing that they have or own. These can be general things such as stock, unfinished goods and raw materials for stock. These can be the hardest assets to turn into actual cash. The businesses money in the bank and investments are also current assets as well as any debtors the company has and prepayments which are deposits. Working Capital Management the Problems When looking at working capital is important to analyse where cash is used in the day to day running of Thomas Cook; this can be known as a liquidity cycle. The start of Thomas Cooks cycle would begin with them securing the hotel room and flights needed for their future customers, these would be on credit. They then sell these to the customers and take deposits/receivables. Thomas Cook need to ensure they get the correct balance between the hotels and flights they book and the correct amount of customers. This may be a big problem for their working capital if demands drops, and this will be likely in the current recession. To have a good liquidity Thomas Cook needs to ensure deposits quickly, because the longer it takes them to sell their holidays the more liquidity problems it will create. The next step is for Thomas Cook to pay the suppliers; Thomas Cook will use the customer deposits to pay them however this will not cover the whole of the costs. Therefore Thomas Cook need an injection of cash and this is likely to be an overdraft. By having an overdraft will ease the flow of cash around the business and help liquidity. However banks may not want to give businesses an overdraft or loan if they are worried the company will not pay it back. This is more common recently with the recession as banks are becoming more careful with their money. By resorting to an overdraft does have its advantages, but overall in the long run it will increase costs for Thomas Cook as they will have to pay back extra interest fees. This can therefore reduce the profit for Thomas Cook which they will not want. Banks may also think that the business is not doing well if it needs a loan and this could be a risk for the bank. If Thomas Cook cannot receive any injection of money then they will struggle to pay back suppliers on time and this can result in bad relationships and they may withdraw their trade credit or decrease the credit period. This will have a negative effect on the working capital. The final part for Thomas Cook is to collect the rest of the customers payments so Thomas can pay back the bank their overdraft and likely to make a profit, however it can still create problems for Thomas Cook. Customers may cancel their holidays as it would have been several months since they booked it so many people change their mind. This means that Thomas Cook will only have deposits to pay back banks etc. They will have to sell extra rooms and flights last minute and cheap and they could lose money. One solution to this would be to increase the deposit price therefore customers would feel like they are losing more money and they would be unlikely to cancel. It also means there is a safer barrier for Thomas Cook and they would have more money which will help ease they liquidity. We have suggested that over booking hotel rooms and flights is bad for Thomas Cook as they may not be able to gain enough customers but what about the opposite? Thomas Cook may have customers waiting and not have any rooms or flights available, this would be a missed opportunities for Thomas Cook. This is why it is extremely important for them to get the balance between securing the hotels and flights, and the amount of customers. Ratios Current Acid Test Ratio Ratios can be used to help asses the working capital position of Thomas Cook and look at the management to Thomas Cook. The first ratio will let us directly measure liquidity and this is the current ratio. It will show us how much current assets there are to a Euro of debt. Formula for current ratio: Current assets / current liability = current ratio Looking at the balance sheets of Thomas Cook we can work out the current ratio for 2009 and 2008. 2009: 2008: 2303.2 / 3737.9 = 0.6:1 1386.2 / 2077.8 = 0.7:1 Another ratio that can use is the Acid test ratio this is the same as the current ratio however it takes away the stock as stock is not easily converted to cash. Formula for Acid Test ratio: (Current Assets Stock) / Current liabilities = Acid Test Ratio Looking at the balance sheets of Thomas Cook we can work out the acid test ratio for 2009 and 2008. 2009: 2008: 2303.2 274 / 3737.9 = 0.6:1 1386.2 105 / 2077.8 = 0.7:1 By looking at the current ratio we can see that for every euro of debt/current liabilities it has 60cent of current assets which are stock, cash and debtors. This doesnt appear a situation for Thomas Cook as they cant afford to clear its short term debts with its current assets. For example if their overdraft was reduced and their trade credit stopped Thomas Cook would not be in a liquid position. The suggested standard acceptable ratio is 1:1 which means business have equal assets to liabilities so they can easily pay back short term debts. A 1:1 ratio means the assets and liabilities are equal and surely it would be better to have a 2:1, however for firms such as Thomas Cook it is easy for them to raise finance and thats why it is acceptable. Another factor we can look at is the time period; these figures were taken from a balance sheet in October and there wouldnt have been a lot of current assets coming into the business as October is not their peak month. We have to keep in mind that Thomas Cook are a seasonal business and therefore figures will be very different during periods of the year. In October it would be likely that Thomas Cook are spending money to securing next years holidays and they could also be borrowing money to do this. By taking this into consideration we can judge that the ratio may be acceptable and these figures are likely to be industry wide. We can also compare 2009 to 2008; the position from 2008 has gone down in 2009 and therefore it is a negative trend. This can be seen as bad for the businesses liquidity however by looking at other aspects of the balance sheet this could change the view. Trade and other payables is a lot higher in 2009 and this could indicate they are securing more holidays for the coming year. This looks like a good sign as they will be likely to secure more customers and therefore receive more profit. On the other hand we can look at it as it has created extra liability for Thomas Cook and we have to ask what if Thomas Cook cannot secure the extra customers; this would mean they would lose money. The Acid test ratio has received the same results as the current ratio, this is because Thomas cook are not a production business and therefore do not have many stock as they offer more of a service. Only a tiny portion of their current assets are stock and therefore it will not have much effect on the acid test ratio. The suggested accepted ratio is 0.75:1 for this ratio as it takes the stock into consideration. We can see that Thomas Cook is very close to this ratio and therefore there are virtually no liquidity problems. However by looking at the 2008 ratio we notice the downward trend and this would be a bad trend to continue. Nevertheless we have identified the reasons for it and as a result we can understand the trend. Debtor Collection The debtor collection ratio looks at the management of debts and how well Thomas Cook covers their debts. Thomas Cook mainly receives debts from their customers as they offer holidays on trade credit. Thomas Cook has a policy where their customer has to pay six weeks prior to their departure. This settles any outstanding money that customer owe Thomas Cook. Problems can arise for example if a customer pay late it will be Thomas Cooks duty to chase they money back. If not Thomas Cook may decide to sell they holiday to someone else however this may be costly for them. To work out how many days it takes Thomas Cook to receive back their debts we use the debtor collect ratio and the formula is shown below: Debtors / turnover x 365 = no. of days 2009: 2008: 1240.1 / 9439 X 365 = 48days 600.6 / 7780 X 365 = 28days This shows a negative trend and Thomas Cook has to wait an extra 20days for them to receive their monies in 2009. It is good if Thomas Cook receives money as soon as possible as this can enable them to have cash ready in order to buy more holidays for future customers. On the other hand in 2008, we can see that they are receiving there money well before the six week period; this is good because they can receive cash sooner and therefore have more available for longer. However comparing this too 2009 we can see that it takes just over 6weeks for them to receive their debts back. Although the time period is only just over 6weeks this should not become a constant trend otherwise Thomas Cook will not have cash ready in time. Credit Payment Days The credit payment days looks at how long it takes Thomas Cook to pay back their creditors and this is any money that they owe. This is usually to the hoteliers and for the rooms and flights they have booked in advance. To work out how many days it takes Thomas Cook to pay their creditors we use the credit payment days ratio and the formula is show below: Trade creditors / turnover X 365 = no. of days 2009: 2008: 2046.1 / 9439 X 365 = 80days 1208.7 / 7780 X 365 = 57days These answers also shows us a deteriorated trend between 2008 and 2009, as in 2009 it takes Thomas cook 23 more days to pay back their debts. We can assume that Thomas Cook creditors gives a payment time period of 60days and in 2008 they have made this payment but in 2009 they have gone 20days over. By taking longer to pay back debts can be risky as the hoteliers may reduce their credit period as they may feel like Thomas Cook has taken liberties. They could also choose to take away their credit completely or even stop trading with them and trade with a competitor instead. This is unlikely to happen as Thomas Cook are a large company so they are a valued customer, but if the trend becomes regular then their creditors might decide otherwise. Although Thomas Cook are not paying on time this can work as an advantage for them. The sooner that customers pay Thomas Cook and the later Thomas Cook pays their creditors means that they will have ready cash for a longer period of time. If Thomas Cook can get away with a longer time period to pay back their creditors then it will ease their working capital as they will have more cash in hand for longer to put to use. Evaluation I am going to make a judgement on the working capital of Thomas Cook by looking at all the analysis. The current and acid test ratio demonstrates how liquid Thomas Cook is and how able it is to pay its short-term debts. The ratio revealed that there is declining trend in the figures between 2008 and 2009. It also showed that Thomas Cook do not have equal debts to assets which may mean future problems for Thomas Cook. The Debtors days ratio demonstrates how well Thomas cook gains back their debts in days. This also shows a negative trend as it took them longer in 2009 to receive back there monies. The Creditors day shows how well Thomas Cook pay their creditors and this ratio shows that Thomas Cook were taking longer to pay their creditors in 2009. The main negative trend that the majority of the ratios shows may raise concern for Thomas Cook especially when paying back short term debts as this should be easy for big companies to do. Also the fact that it takes Thomas Cook 80days to pay their creditors may be worrying; do they not have enough cash to pay them, or are the securing the financial inflows and therefore playing it safe? When analysing the financial position of Thomas Cook we always need to take into consideration what time of year the balance sheets are from. This can make a large change to the figures and outcomes of analysis especially because Thomas Cook is a seasonal business. During October Thomas Cook will be out of their peak stage therefore there balance sheets are likely to show some negatives. We can conclude that during this stage Thomas Cook may be waiting to book holidays for next year therefore they are saving up the cash in order to purchase them in the next few months. If we look at the balance sheet s during June or July we would see a big difference as ratios would look better as there would be a greater income into the business. The management of working capital of Thomas Cook is satisfactory from looking at the balance sheets; the business is not booming, however this is due to the seasonal nature of the business. By taking this into account we can believe Thomas Cook has no major financial problems which will affect the business. I feel however they can make improvements in resolving there negative trends shown by the debtors days ratio. They could do this by managing the inflows coming in and also working out a more agreeable period of payback to their creditors. Overall I think that Thomas Cook management of working capital is fairly good with consideration to the time period.

Are Parts of the U.S.A. Patriot Act Unconstitutional Research Paper

Are Parts of the U.S.A. Patriot Act Unconstitutional - Research Paper Example A Patriot Act is not unconstitutional because†¦ 1. The Patriot Act enhances effective communication between various agencies that fight against terrorism 2. It liberalized many rules with respect to investigation and surveillance to help Federal agencies responsible for crime prevention. 3. It provides increased funding for victims of terrorist attacks and their families, as well as for the rebuilding of business and infrastructure that are damaged by terrorism 4. It helps investigating agencies to deal with the technologically sophisticated terrorists. 5. It cut off support networks that provide enough support to terrorist groups The major criticism labeled against the Patriot Act is the threat raised by it to the fundamental rights and liberties of people. In the name of safety and security, investigating agencies can interrogate and imprison anybody based on suspicion. It is not necessary that the information gathered by the investigating agencies is always correct. False inf ormation lead investigating agencies to arrest even innocent people in the name of Patriot act. It is impossible for Americans to keep their privacy intact after the introduction of this act. In short, patriot act prevents people from enjoying their natural rights, freedom and liberties. The second disadvantage of patriot act is the fact that it allows indefinite imprisonment of anybody based on mere suspicion without access to counsel or meaningful recourse to the Federal courts. Before the introduction of Patriot act, it was mandatory to the investigating agencies to present a person in custody in courts within a specified time period. Now it is possible for the investigating agencies to keep a suspected person in custody as long as they wish without presenting him in the courts. Even innocent people forced to suffer the torture of investigating officials because of these controversial clauses in patriot act. â€Å"The Patriot Act provides sweeping power to government agencies to monitor the personal habits of not only those who have been identified as suspected terrorists, but anyone residing in the United States as well as United States citizens residing abroad†i. The third disadvantage of patriot act is the permission given to Federal agents to conduct searches without search warrants. Earlier, search warrants were mandatory before conducting any searches in houses or apartments. Now it is not necessary for the investigating officials to get the permission from courts to conduct searches in any locations. It should be noted that even during midnights, investigating agents creating troubles to innocent people. In short, investigating officials can misuse the authority given to them by patriot act to conduct searches without taking permission either from the courts or from the suspected person. The patriot permits FBI to monitor even religious services, internet chat rooms, political demonstrations, and other public meeting

What use is the Westminster model of British Government Essay

What use is the Westminster model of British Government - Essay Example A number of alternative models suggest that the future relations modelled is shared a path with Norway. Previously Norway was a non EU member like many states. On the contrary, the â€Å"Norwegian model† has been faced by increased interest from those in Britain wishing to a separate partnership with Brussels whereas at the same time insisting on benefitting from inner markets (Mcannulla, 2006, pg.17). Last autumn, British parliamentarian’s visited Norway to learn on Norwegian EU experience. Issues arose on whether Norwegian style was the viable political option for Britain. Initially, British influenced Norway’s integration in the EU. Both Macmillan and Wilson governments opted for British membership for common markets in the 1960s, and expected Norway’s also to follow suit. Furthermore, as a result of the popular rejection in Norway’s 1972 referendum, the two countries parted ways (Baker & Seawright, 1998, 14). In 2013, Britain and Norway have exceeded forty years on opposite sides on regard to EU membership. In Britain, request for deeper relation with European integration are met with contentions. Domestic debate concerning the current EU relations have shown capacity to initiate tension within and between parties and prone to destruction of any governing coalition. Hindrance exists on partnership between Norway and Britain on EU context (Hay, 2007, pg.10). Arguments for and against devolution was a major issue during the 1997 election campaign devolved power has been an issue with British politics. John Prescott claims that he wants to devolve more power to the geographical area within England. Scotland and Northern Ireland possess their own different cultures not similar with United Kingdom (Beloff, 1996, pg.13). Therefore, to expect residents of these regions to concur with laws, decisions and rules made in London are seen as wrong and irrational. Power should be dispersed from London to other regions. Government in

Learning from the Case of Joe Salatino Research Paper

Learning from the Case of Joe Salatino - Research Paper Example The customer attributes the salesperson’s hometown news fluency to internal factors, specifically to their similarity, competence, and caring, factors under the salesperson’s control, and not to external factors like just trying to make a random sale to a random target. Salatino could also explain how critical behaviors and expressions of rapport with the customer are during the fast and furious blue-light special sales. Saving money is certainly part of the equation, the most visible customer factor in the sales. But even in those fast and furious moments, when the customer is thrown off-balance by the pace of the special circumstance sale, the customer is caught off-guard, induced into a kind of trance state by the intensity of the moment, and more vulnerable to suggestion, if the salesperson makes use of that appropriately. In such a state, the customer makes the attribution that the salesperson is their guide, friend, and mentor, is highly competent and is making a massive effort on their behalf. The customer believes the salesperson is keeping in mind their needs, and watching their back. This is an internal attribution. An external attribution would be for the customer to draw a conclusion that they were just lucky to have good timing, by answering the phone in time for a special. But, with external attribution, the customer will not feel any reciprocal connection with the salesperson or the company, in the way they would if they attribute the circumstances of the sale to the salesperson’s competence and effort. The whirling blue light motivates the salesperson’s most intense and concentrated efforts to catch the customer’s attention, and lead them to perceive that there is a shopping emergency, that time is of the essence. But it is the attitude and behavior of the salesperson that leads to additional purchases and customer loyalty. Salatino could explain that internal attributions, when applied to a situation that has gone wrong, can solicit more punitive behavior, as a reaction (Slocum, 2009, p.84). Therefore, when circumstances turn negative, within the perception of the customer (for example, they were unable to successfully complete their preferred selection during a blue-light special, due to a credit card malfunction, or the phone connection was dropped), if the customer blames the salesperson and the company, a potential loyal customer may be eternally lost. However, if the customer has strong rapport with the salesperson, and positive antecedents (information, beliefs, motivation), an external attribution is more likely to be made, and the situation is more easily managed by the salesperson and the company, in a way that fosters customer loyalty. The customer will be more likely to notice that the company and salesperson have consistent supportive behavior, that these circumstances are distinct, and that their experience falls within the range of normal, given the circumstances. Since cus tomer loyalty translates into more money, it is a good idea to educate all salespeople about how these factors shape customer perception, and how these perceptions have monetary outcomes. Each salesperson who participates in the workshop should be assigned to shadow a top salesperson for 2 hours, so that they can see these concepts in application. Although salespeople are highly competitive, the result could mean increased sales

How Advertisements Have Changed

How Advertisements Have Changed Over the years, advertisements have been a vital factor in the promotion of products and services. It is a pervasive phenomenon that generates income through marketing and at the same time, strengthens the business of selling and trade. On another basis, advertising lays the foundation of persuasion and influence as the subconscious grounds for the so-called purchasing power of its targeted consumers. With this notion promulgates the concept wherein media plays a fundamental role in relaying and disseminating these messages of sale and trade to a large volume of people. Indeed, advertising is not merely on the propagation of profits but as well as an artful presentation of merchandise, requiring the creativity and deep comprehension on the part of the advertising media. More than these, advertising has become an important channel to showcase and provide the basic needs, wants and desires in the day-to-day lives of the human entity. It has endowed comfort in acquisition either with the use of print, radio and television; even offering an opportunity to choose among the many variations and options of goods that will suit the buyers preferences. There lies the use of communication through advertising that also portrayed a role affecting the economic state of a certain nation. However, in the decades of time undermines the different issues faced by advertising despite its effectiveness in sales and income generation, and even in bridging the gap between the person that has something to sell and the person that will gain the advantage upon purchase-for it has illustrated various societal issues, especially concerning women. Women have become subjects of negative conceptions in the presentation of this creative and persuasive venture that indeed requires profound analysis to further understand its meaning. Thus, women have continuously been undervalued perhaps severed by wrong images delivered by media itself. The Axe Product Print Ads The Axe brand of products has always been participative when it comes to issues concerning women-as the subject of its so-called Axe Effect since its target market is men. The cologne brand is blatant in showcasing various images of women that usually falls under censorship-for obscene body exposure, wherein men using Axe can instantly call the attention of women by its long-lasting, powerful and triggering fragrance-considered as the products selling proposition depicting that if men use Axe, they will always get what they want when in comes to women, and even sex. As to this notion lies the portrayal of sexy, flirty or perverted ladies that may be seen in sensual and erotic scenes, more felt in television commercials. But, this kind of aura Axe represents is also manifested in other advertising forms, even in print ads as shown in this figure-an almost naked individual tempting men to cleanse her, where in fact the said body wash is really intended for men use. Her voluptuous and perfectly curved body seemed to be an appetizer in every mans table, ready to be taken inside the bathroom as to where the product should be used, by what the background says and what the image tells it. Her hands are even positioned as if she is very much ready to take it off, for a more enticing shot and by just looking at it, one can draw lustful assumptions. The dirt covering her body can even penetrate another view, wherein women can be concluded as to either unclean or usually involved in filthy activities most especially when it deals with men. Furthermore, the tagline Get Dirty seemed to have supported this observation. It is also of personal interrogation as to what is really the significance of placing more emphasis on this ladys dirty body rather than the shower gel product-for it seemed like the body is being advertised not the brand. On another perspective, it is said that Axe also has a turning nice girls naughty factor as again brought upon by its advertisements  [1]  which is clearly seen in this picture. The said Axe Effect is being highlighted in this portrait of a nun, with a clip on her nose as if indicating a threat-a way of awareness to be cautious of what this cologne can do that might even go below the belt-and worst leading her to sin. The sad face shows remorse and regret from the opportunities she might enjoy if it happens that she is privileged to smell Axe. Perhaps there is an indication that she wants to at least take the clip off and experience humanly satisfactions that are clearly against her chosen devotion and vocation. This indeed has the greatest impact of Axes ideology in making women turn into something unusual, by having the religious image as its model for she is known of the highest form of nobility and goodness. Certainly, it is degrading on their part since they are usually perc eived as holy and almost imperfect as implied by their religiosity and thus stereotyping is implicated. Moreover, the picture used by Axe commercial opens another impression that women are more capable of sinning, regardless of what culture she belongs and what her role is in the society she lives. Culturally undertaken, men have more acceptable tendencies if in part they have committed sin whilst the women face more societal rage on her imperfections. Womens Advertising Images through the Decades: 1960s If one is to take a closer look in the first print ad, images of how the instant party doll is being used suggests that women are also seen as toys that can be brought anywhere, anytime. If this is an inflatable toy for party occasions, does it only have to be a female with a 40-20-40 statistics? Does that mean that only the men are allowed to be present in parties, and if not, why only make a female doll to be used as an object of fun? Mistakenly, the picture can be seen as a real lady exposing her perfectly-shaped body, seemingly creating a magical tone as she is being held by a magician. The second picture is likely seen as the scenario in the Biblical story of the first indulgence of man-with Adam, Eve and the advertised ham as the apple. The inscriptions held by the devil character, To build a man trap: fill picnic basket with Underwood Deviled Ham sandwiches manifests that women are the perpetrators of sin and the source of evil temptations which draws men to their sinful natur e. Lastly, the third print advertisement connotes double meaning that is apparent in the inscriptions of big and the first taste will tell you why, wherein there lies to be a hidden agenda on the expression of the female representative towards a man who unrealistically carries a huge bottle of whiskey. Womens Advertising Images through the Decades: 1970s These stills describe change in the images of women through the years and somehow elicit proof in the context of how women are viewed from demure and simplicity to liberalism and sophistication. The first picture suggests that change as taken from the perfumes copy Things dont happen the way they used to. But they still happen. It is somehow supported by the picture making the act of kissing a usual activity that can be done anywhere or anytime, most especially if this particular scent is being used letting women fall helplessly unto the hands of men. The second image educes class and style that can be seen by the womens status quo; but at the same time also manifests dependence on vices like smoking, alcohol as indicated by the statement I know the honeymoon was over when he stopped ordering me Chivas Regal. and even men. In line also with the cigarette commercial, the third print advertisement signifies men and cigarettes as again the object of desire among women. What is alarming is the No woman ever says no to Winchester. which either points to the product or the men in general; where the women in different races are of no exception and also allowing polygamy as natural activity. Womens Advertising Images through the Decades: 1980s The advent of color made the advertising medium a more creative and effective means of persuasion. Unlike the other years, the 1980s welcomed a more improved look on print advertisements when in comes to picture and physical quality. However, underlying messages concerning women continue to rise as with the years to follow. The first image again showcased skin and body that can now have an effect on both the male and female consumers. The same goes with the third picture, that even if there is a more emphasis on the acceptance of having cigarette smoking as a feminine activity, the concept of being slim and sexy both conveys to the female market. Thus the idea of being thin and skinny-both portrayed by the tanning and cigar brands-somehow inculcates a definition of perfection that permit the female viewers to imitate what they see. Meanwhile, the second still reflects discrimination; however no gender biases can be justified since the product is directed towards women. Initially, the primary concern points to the dignity of the worker, painstakingly shoveling the raw material in order to make the final product, and the efforts seemed to be underrated and degraded by her own kind as three legs insensitively stood over her. Racial and color preconceived notions are also taken emphasis. Findings and Conclusions Although television is considered as the most effective medium in advertising, this study values the role of print medium as a primary source in conveying different messages that of which the general public is concern. However, despite televisions efficiency, the main grounds of womens issues do not merely lie on the medium use alone, but of how women are being portrayed and presented. Among these images of women in different time capsules, it is generally concluded that they have become subjects of sexual desires and seductions, although it is not yet fully apparent in the early days, because at some point, women are viewed to be an artificial matter compared to the naturalness of men  [2]  , as more portrayed in the fashion scene. This is an obvious indication among presented Axe print advertisements that despite it is directed towards men, there seems to be an unnatural association of women as further seen in the early days of print advertisements although it is not obviously implemented. There seemed to be an urge for domination over men but it is somewhat hidden under a visual portrayal of men as having a more pleasurable gain-as if they are the constant desire in every womans dream. Aside from this, women have continually been affected by their own representation in the media when it comes to weight and health issues. It is mostly indicated that images of being thin and sexy have constantly influenced and replicated the post-modern age of women making them vulnerable victims of bulimia and anorexia  [3]  , as most studies have resulted. On another light, the historical factors have contributed on the issue of discrimination that either involves different groups and sectors of women. Overall, womens image have been regarded as an important and powerful attribute  [4]  to the advertising world as to why it continues to suffer in the real world and living, as an effect in the medias representation of them.

From Welfare To Workfare Essay -- Canada Work Welfare Jobs Essays

From Welfare to Workfare   Ã‚  Ã‚  Ã‚  Ã‚  There's an old joke that goes something like... Where do you hide a welfare recipient's cheque, where he'll never find it? Under his work boots. When Mike Harris was campaigning for the Progressive conservative party in 1994 he promised a "common sense revolution". This mixed with the huge unpopularity of Bob Ray's policies, made him a favourite for the upcoming election. With this new "common sense revolution", came Ontario Works, or workfare. (a program designed to help recipients find their cheques) The workfare topic was a huge issue to voters, and will effect not only the thousands of Ontario welfare recipients but every Ontarioan in one way or another. When the election was close, Mike Harris often called workfare his "hand up" on the other candidates, (Legislative Assembly of Ontario, Nov. 17, 1995, 846), arguing that the current welfare system is just "hand outs".   Ã‚  Ã‚  Ã‚  Ã‚  The decision on behalf of the conservative party to introduce Ontario Works in Ontario is an interesting one, with respect to traditional, and modern day Conservative party beliefs. This issue will be discussed in depth further into the essay, but much research and (case) study went into the prospects of workfare by the Tories.   Ã‚  Ã‚  Ã‚  Ã‚  To better understand workfare, one must understand the basics and reasoning of welfare. John Romanyshyn wrote "Free men living in a community of free and equal men is the democratic ideal", (Armitage, 59) which describes the ideals of welfare. Welfare is a liberal and/or democratic program and policy and is intended to allow equal opportunities of success to all. Other welfare goals include giving temporary assistance for people who are living below the poverty line and are basically implemented by using the insurance principle: pay premiums when you're able in order to reap benefits when you are unable.   Ã‚  Ã‚  Ã‚  Ã‚  These are principles consistent with the liberal democracy point of view. Nowhere does welfare help the community or society. (Conservative beliefs) Welfare should help people in their time of need until they get back on their feet. This was becoming less and less the case in the late eighties and early nineties, when welfare abuse became such a major issue. According to the Progressive Conservatives, this gave way to workfare. "UNDERSTANDING THE BASICS OF WORKFARE"   Ã‚  Ã‚  Ã‚  Ã‚  As ea... ...wers and more will soon be answered after the results are in from the first wave of welfare reform in Ontario. WORKS CITED Armitage, Andrew. (1988). Social Welfare in Canada. Toronto: McClelland & Stewart Inc. Canadian Council on Social Development. (1975). Social Services in Canada: An   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Introduction. Ottawa. The Canadian Council on Social Development press. Crane, John. (1994). Directions for Social Welfare in Canada. D.W. Frieson & Sons. Hansard. Ontario Legislative Assembly of Ontario. (1995-1996). Office of the hansard.   Ã‚  Ã‚  Ã‚  Ã‚  (various dates specified in essay) C. McCormack (personal communication, Nov. 7, 1996) ...Workfare Watch News ("CCPA Monitor," July/August 1996) ...Backgrounder ("Community of Social Services home page", "http://www.gov.on.ca",   Ã‚  Ã‚  Ã‚  Ã‚  Queen's Printer for Ontario, 1996) Henderson, Gord (Apr. 9, 1996) Give Tories' workfare plan a chance in Ontario. Windsor   Ã‚  Ã‚  Ã‚  Ã‚  Star. ...Ontario Works makes ("Community of Social Services home page", "http://www. gov. on.   Ã‚  Ã‚  Ã‚  Ã‚  ca", 1996) Workfare Watch ("bulletin posted on Internet", "www. worldchat. com/ public/ tab/ wrkfrw/   Ã‚  Ã‚  Ã‚  Ã‚  bul1.htm") (various dates specified in essay)